Segments & Personalization
Personalised notifications and ad targeting based on traveller psyche, route and channel.
Segmentation dimensions
Customer Profile
Revenue Component
High / Mid / Low LTV
Geo-wise Clustering
Type of Traveller
Solo
Group
Couple
Family (Age Mix)
Type of Ticket
First Class
Business
Economy
Airline Preference
Brand Conscious
Brand Agnostic
Time Preference
Early Flier
Sleepy Flights
Day Flights
Evening / Late Night
Holiday Weekend
Customer Psyche
Advance Planner
Impulsive
Travel Frequency
Holiday Traveller
Demographics
Age
Ethnic Background
Gender
Income
Channel
Affiliate Code
Source
Medium
Name
US Domestic
NYC → ORL
US · S-01
Affiliate
Est leads
142
Est CPL
$12
Disc
15%
Solo
Economy
Day Flight
Discount Driven
Airline: B6
Avg published fare $55
US Domestic
NYC → FLL
US · S-02
Meta
Est leads
98
Est CPL
$18
Disc
15%
Solo
Economy
Day Flight
Discount Driven
Airline: F9
Avg published fare $81
US Domestic
NYC → MIA
US · S-03
Meta
Est leads
121
Est CPL
$21
Disc
15%
Solo, Family
Economy
Day Flight
Discount Driven
Airline: AA
Avg published fare $97
Latin America
NYC → CUN
MX · S-04
Meta
Est leads
76
Est CPL
$34
Disc
15%
Solo
Economy
Early Flier
Advance / Impulsive
Airline: UA
Avg published fare $216
Latin America
NYC → KIN
JM · S-05
Affiliate
Est leads
54
Est CPL
$41
Disc
15%
Solo
Economy
Early Flier
Discount Driven
Airline: AA
Avg published fare $297
Europe
NYC → LON
GB · S-06
Google
Est leads
88
Est CPL
$52
Disc
15%
Solo
Economy
Early Flier
Travel Frequency
Airline: AA
Avg published fare $368
Asia
NYC → MNL
PH · S-07
Meta
Est leads
64
Est CPL
$64
Disc
15%
Solo, Family
Economy
Late Night
Advance Planner
Airline: CA
Avg published fare $590
US Domestic
ATL → LAX
US · S-08
Meta
Est leads
112
Est CPL
$28
Disc
18%
Family
Economy
Day Flight
Discount Driven
Airline: DL
Avg published fare $188